Prep Your Station. Line a baking sheet or large plate with parchment paper. If you haven't already, wash and dry your strawberries. Use a paper towel or very clean dishcloth to dry each strawberry. Make sure each strawberry is completely dry before dipping.*
Melt your chocolate. Add chocolate chips and coconut oil to a microwave safe bowl, and microwave** in 20 second increments, stirring in between each increment, until the chocolate is smooth and glossy. (I typically pull it out of the microwave when there are only a few small bumps remaining. They'll finish melting as you stir and you don't risk scorching the chocolate!)
Now, you're ready to dip! Working quickly, hold each strawberry by the stem and coat it in chocolate, letting excess chocolate drip from the strawberry before transferring it to the prepared baking sheet. (Add any decorations other than a chocolate drizzle at this point.) Repeat with remaining strawberries until they're all coated.
Chill the strawberries at least 20-30 minutes, or until the chocolate is completely set.
Decorate, As Desired. If you want to drizzle them with additional melted chocolate for an extra layer of decoration, add that drizzle at this point and return to the refrigerator until set.
Serve & Store. Remove from the refrigerator about 10-15 minutes before serving, and store any leftover strawberries in a single layer in an airtight container in the refrigerator.